From A.M. to P.M. — in collaboration with Careem and BCBGMAXAZRIA.


"Here's the deal: I live two different lives that seemingly exist in two completely, uncollidable poles..."



It's half past five in the evening and I'm scurrying out of our office building on my way to the ride I ordered from Careem. A fashion event in a swanky grand hotel will be on in less than half an hour and I have exactly that amount of time to recompose myself and look passably presentable to the public eye after a manic ten-hour shift.

Here's the deal: I live two different lives that seemingly exist in two completely, uncollidable poles—by day, a part of an active procurement team in the no-nonsense construction industry, and fashion blogger and a girl-about-town by night. Living the best of both worlds is surely not a painless venture; it calls not only for superb time and energy management skills but a killer mastery of day-to-nighting.

At the big picture

When I know that I'm having an affair on the following night, I always take the time to plan ahead and think of the core pieces of my outfit. Choose pieces that are versatile enough to take you from day to night and work your way up from there.

The easiest way: stick to monochrome. One can never go wrong with either black or white, or both.

Accessorize

Take your look from corporate to cocktail by shedding layers and adding up some flair. Ditch your daytime blazer for an embellished cardigan or a leather biker jacket (or go sleeveless). Swap your classic pencil skirt with a sexy mini to show-off your gams or a pair of flared trousers for an edgy vibe. Trade in your work shoes for some sexy stilettos or a pair of strappy heels. A place to stash your other pair of shoes would be of great help so you don’t have to carry them in your handbag for the rest of the night (or have you heard of Butterfly Twists?). 

Jewelry is a fool-proof look-shifter. My favorite is always a pair of chandelier earrings. Anything chunky or layering on necklaces and bracelets can also transform your look in a matter of seconds.

Amp up the makeup

Clean up the smudges, matte up your T-zone, redefine your contours, thicken those cateyes and keep in mind that nothing transforms a look from day to night than a dramatic lip or a good smokey eye — either or, never both.

Assemble a staple repository

I keep a medium-sized shopping bag under my work desk containing key pieces and all my essentials for quick and effective AM-to-PM changes. This is the same bag where I keep my workplace-friendly garments before I head to afterwork shenanigans. 

TIP: Day-to-nighting essentials include dry shampoo, makeup remover wipes, facial mist, heavy coverage foundation, a dental kit, scented body lotion, a pair of false eyelashes, a pair of heels (two-inch heels at A.M., never lower than four inches at P.M.) and other fashion accessories (see Accessorize above).



HOW TO USE CAREEM IN 5 EASY STEPS

1. Download the Careem app from App Store or Google Play
2. Create (or login to) your Careem account.
3. Choose your booking preference: Ride Now or schedule a ride for later; select a car type (Business or Economy)
4. Choose your payment option: you can pay cash, with a credit card or with Careem credit.
5. Wait for your ride and track it in real-time

#CareemQAT #ThinkCareem







WHAT I WORE: 
BCBG quilted blazer;
BCBG flared pants;
Cuplé shoes

SHOOT LOCATION:
Museum of Islamic Art
Doha, Qatar

This post was created in collaboration with BCBGMAXAZRIA and Careem Qatar.

3 comments

  1. This is a good sample of how we women are better in time management and fashion taste. Now matter how tiring the first shift ends you still find time to accommodate evening appointments and look stunning on both instances.

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